Audio Format : http://soundcloud.com/alagirisamy/divide-and-rule Or
http://www.4shared.com/mp3/apoig7vE/file.html
In my apartments, there is this little kid called Chinnu, it is very usual thing of mine to give a small talk to him. Being just a another day I saw him, he was holding a big coffee mug in his hand; The principle of “perceive and ask” made me ask the most boring rhetoric question yet again, “Hey dude, whats up?” Fearing the swindle of his health drink, he instantaneously moved his cup away from me and said, “I’m drinking ‘Junior Horlicks 1-2-3’” and leaving no pause he drank a little from the cup, to assert his ownership over the drink.
It is an intuitive answer to which even a mute person would try to question using his sign language, me being no exception I asked “Junior? Is it just you who drinks it?” I could hear his inner voice, “What world are you in!” but then he suppressed all those inner feeling and said loudly “Mom drinks Women Horlicks and dad drinks the ‘Normal’ one”, bored by the conversation he just ran away without a bidding a bye. “Oh boy, you made the boy run again!”, I said to myself.
The point just remains the same, when I was a kid I was never given Junior Horlicks but, I did survive. Yes, a small thought changed the status quo of market, idea that hit the strategist mind should have been, “If I’m able to make x amount of money by selling 1 Horlicks at a house. Won’t it be great to sell y Horlicks in the same house for the same Rs.x or something more than that?” The very thought brought different types of Horlicks inside the same house. They just found the difference of age and sex in the same house and now Horlicks is valued at 1300 crore, in the Indian health drink industry alone.
When you just look at it as a business, the jargon is Market segmentation but think, little deeper, it is nothing more than the doctrine of British East India company, the divide and rule. You make the same house drink different products from the same company by just saying “You are different!”
Yes, it is divide and Rule!
It was a sober atmosphere lighted up by a serious thinking brain. The voice intrigued by my statement interrogated me, but with a condescending laugh, “Then tell me, why is it the best?” Taking a sip of the drink I tried to explain the same in simple words, “It makes a man live in an imaginary world where people are constantly made to confront each other though they never wish to. And at the end, all these confrontation neither yields monetary benefit nor happiness to a common man”.
I guess he went to the listening mode, my heart wanted to throw out all the unhappiness like a shmacked man and I started doing the same,” It was the time when Jesus Christ was just out of Mary’s womb. And that was the time when Madurai was commemorating its rich language’s proud son Kaniyan Poongundranar for his “Yaathum Oore, Yaavarum Kelir”. Though people say, it has polymorphic, but let us try to keep this in our context. The literal meaning of it in English is, “'every country is my own and all the people are my kinsmen.'”. It isn’t a big statement to understand but on deeper analysis you will find the modus operandi of the world before 2000 years. Yes, they lived as a one global village and they had their identity as “Mankind”.
Let us check how we were in 1780’s, a period of political upheaval in France, when the social class took a war against the bourgeois class. It was the time, when people were first overdosed with social class feelings than being human. It took a toll of more than 2, 00,000 people and it became the starting point of many parties to become the powerbrokers of the present day administrative circles and you and me are just their pawns for their personal benefits. People were forced to take a stand of either being a “right” or a “left” than being a normal human being.
And from that day till this day, we have been fighting all along. 60,000 Armenian and Greek Christian in 1570’s in the name of religion were salvaged and more than 5,00,00 were killed during partition in the name of Sriram and Sri Muhammad Nabi. And even after this the thirst of blood mongering politicians and separatist never got quenched. After Independence, 10,000 of loved lives were paid as a tribute to the never satisfied demon called "religious hatred".
And many parties in the national level have their hopes pinned in this religious vendetta that they have sown in the minds of people for either holding back or coming back to the great Indian throne.
On the state level, you have the entire league of lingual nationalist who try to galvanize the votes using the languages. The incidents that happened after 1950’s when the central government decided to ‘decentralize’/ divide states for the administrative purposes will always remain as a standing example and this period saw the rise of Dravidian and other regional parties which took an oath of getting rights for a group or a sect but this bone for people successfully got them votes but today, where are we? Every summer you find the aftermath of it in many states, where governments make the upper and lower riparian issue, a lingual problem. You will fear having a bike registered at Tamilnadu in Bangalore and a person from Kerala would fear the safety of his jewellery shop in Tamilnadu. This doesn’t stop with Tamilnadu or Karnataka but it is in everywhere.
Telangana, Bodoland, division of Uttar Pradesh, partitioning of Maharashtra have started coming into limelight. After all the national level parties which segregated us in terms of religion, after all the states level parties which divided us based upon language and ethnicity, now you can find these petty “district “parties, the once caste groups asking for separate state for personal benefit. When is it going to stop? When will they stop dividing us?
In this last two thousand years, we were “segmented” based on all possible things, from race to religion, from geography to profession and even from caste to creed.
In every day’s newspaper we find many shocking news, 10.7 Lakh crore coalgate loot, 1.76 Lakh crore 2G spectrum burglary, anti-nuclear energy protest and many others. But, it didn’t affect me; the point that our society has lost its oneness is the most worrying part of all. My heart trembles whenever I think about this.
All the above monetary loss can be regained by sheer hard work and good policy making but the cost we incurred for social degeneration can never be redeemed.
Can we get that 10,00,000 lost lives of the ethnic cleansing in Srilanka? Is it possible to bring back the 11 Million victims of holocaust? Can we bring back the 2000 innocent victims of Godhra riot?
No, we cannot. These things can never be regained or recreated. What happened to the affection of the mothers for their lost small kids? What happened to the dreams of lost dads?
They are dead!
I can agree if someone dies of an epidemic disease but never I can digest if someone loses his life because of the difference that was sown in their hearts!
Horlicks is monetizing by segmenting houses and politicians or the “so called revolutionaries” are monetizing by killing innocent lives.
After hearing all this, my conscious said, “I’m sure some day we will live as our ancestors lived before 2000 years. And that day it will be one for all, all for one!”
For one global village,
Alagiri Samy.S
www.rebelspath.blogspot.in
In my apartments, there is this little kid called Chinnu, it is very usual thing of mine to give a small talk to him. Being just a another day I saw him, he was holding a big coffee mug in his hand; The principle of “perceive and ask” made me ask the most boring rhetoric question yet again, “Hey dude, whats up?” Fearing the swindle of his health drink, he instantaneously moved his cup away from me and said, “I’m drinking ‘Junior Horlicks 1-2-3’” and leaving no pause he drank a little from the cup, to assert his ownership over the drink.
It is an intuitive answer to which even a mute person would try to question using his sign language, me being no exception I asked “Junior? Is it just you who drinks it?” I could hear his inner voice, “What world are you in!” but then he suppressed all those inner feeling and said loudly “Mom drinks Women Horlicks and dad drinks the ‘Normal’ one”, bored by the conversation he just ran away without a bidding a bye. “Oh boy, you made the boy run again!”, I said to myself.
The point just remains the same, when I was a kid I was never given Junior Horlicks but, I did survive. Yes, a small thought changed the status quo of market, idea that hit the strategist mind should have been, “If I’m able to make x amount of money by selling 1 Horlicks at a house. Won’t it be great to sell y Horlicks in the same house for the same Rs.x or something more than that?” The very thought brought different types of Horlicks inside the same house. They just found the difference of age and sex in the same house and now Horlicks is valued at 1300 crore, in the Indian health drink industry alone.
When you just look at it as a business, the jargon is Market segmentation but think, little deeper, it is nothing more than the doctrine of British East India company, the divide and rule. You make the same house drink different products from the same company by just saying “You are different!”
Yes, it is divide and Rule!
It was a sober atmosphere lighted up by a serious thinking brain. The voice intrigued by my statement interrogated me, but with a condescending laugh, “Then tell me, why is it the best?” Taking a sip of the drink I tried to explain the same in simple words, “It makes a man live in an imaginary world where people are constantly made to confront each other though they never wish to. And at the end, all these confrontation neither yields monetary benefit nor happiness to a common man”.
I guess he went to the listening mode, my heart wanted to throw out all the unhappiness like a shmacked man and I started doing the same,” It was the time when Jesus Christ was just out of Mary’s womb. And that was the time when Madurai was commemorating its rich language’s proud son Kaniyan Poongundranar for his “Yaathum Oore, Yaavarum Kelir”. Though people say, it has polymorphic, but let us try to keep this in our context. The literal meaning of it in English is, “'every country is my own and all the people are my kinsmen.'”. It isn’t a big statement to understand but on deeper analysis you will find the modus operandi of the world before 2000 years. Yes, they lived as a one global village and they had their identity as “Mankind”.
Let us check how we were in 1780’s, a period of political upheaval in France, when the social class took a war against the bourgeois class. It was the time, when people were first overdosed with social class feelings than being human. It took a toll of more than 2, 00,000 people and it became the starting point of many parties to become the powerbrokers of the present day administrative circles and you and me are just their pawns for their personal benefits. People were forced to take a stand of either being a “right” or a “left” than being a normal human being.
And from that day till this day, we have been fighting all along. 60,000 Armenian and Greek Christian in 1570’s in the name of religion were salvaged and more than 5,00,00 were killed during partition in the name of Sriram and Sri Muhammad Nabi. And even after this the thirst of blood mongering politicians and separatist never got quenched. After Independence, 10,000 of loved lives were paid as a tribute to the never satisfied demon called "religious hatred".
And many parties in the national level have their hopes pinned in this religious vendetta that they have sown in the minds of people for either holding back or coming back to the great Indian throne.
On the state level, you have the entire league of lingual nationalist who try to galvanize the votes using the languages. The incidents that happened after 1950’s when the central government decided to ‘decentralize’/ divide states for the administrative purposes will always remain as a standing example and this period saw the rise of Dravidian and other regional parties which took an oath of getting rights for a group or a sect but this bone for people successfully got them votes but today, where are we? Every summer you find the aftermath of it in many states, where governments make the upper and lower riparian issue, a lingual problem. You will fear having a bike registered at Tamilnadu in Bangalore and a person from Kerala would fear the safety of his jewellery shop in Tamilnadu. This doesn’t stop with Tamilnadu or Karnataka but it is in everywhere.
Telangana, Bodoland, division of Uttar Pradesh, partitioning of Maharashtra have started coming into limelight. After all the national level parties which segregated us in terms of religion, after all the states level parties which divided us based upon language and ethnicity, now you can find these petty “district “parties, the once caste groups asking for separate state for personal benefit. When is it going to stop? When will they stop dividing us?
In this last two thousand years, we were “segmented” based on all possible things, from race to religion, from geography to profession and even from caste to creed.
In every day’s newspaper we find many shocking news, 10.7 Lakh crore coalgate loot, 1.76 Lakh crore 2G spectrum burglary, anti-nuclear energy protest and many others. But, it didn’t affect me; the point that our society has lost its oneness is the most worrying part of all. My heart trembles whenever I think about this.
All the above monetary loss can be regained by sheer hard work and good policy making but the cost we incurred for social degeneration can never be redeemed.
Can we get that 10,00,000 lost lives of the ethnic cleansing in Srilanka? Is it possible to bring back the 11 Million victims of holocaust? Can we bring back the 2000 innocent victims of Godhra riot?
No, we cannot. These things can never be regained or recreated. What happened to the affection of the mothers for their lost small kids? What happened to the dreams of lost dads?
They are dead!
I can agree if someone dies of an epidemic disease but never I can digest if someone loses his life because of the difference that was sown in their hearts!
Horlicks is monetizing by segmenting houses and politicians or the “so called revolutionaries” are monetizing by killing innocent lives.
After hearing all this, my conscious said, “I’m sure some day we will live as our ancestors lived before 2000 years. And that day it will be one for all, all for one!”
For one global village,
Alagiri Samy.S
www.rebelspath.blogspot.in
Although it is difficult to follow you through your 'leaps of logic', the way you go about it is quite entertaining and keeps the reader glued to the text. In the midst of the verbiage and the constant jumps in context I really could not find a strong underlying point or a sentiment, But I'll definitely have to agree that the style is impressive and kudos to that! Really liked it, Keep 'em coming.
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